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20070526, Article, Picture

讀書會每週英文討論文章 (Weekly English Articles)

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20070526, Article, Picture

文章Murphy Yang » 週一 3月 05, 2007 11:46 pm

Happy English Club 電子報 本報由EVP Team編審
網站 http://www.happyforum.org/ 歡迎超連結並轉寄網址
論壇 http://www.happyforum.org/happy/ 歡迎至論壇討論

Time:第108次例會,2007年05月26日(週六)下午2:30~5:30
Place:
viewtopic.php?t=15


14:30~15:30 (Free Talks)
15:30~16:00(Speaker Session)
16:00~17:15 (Topic Discussion)
17:15~17:30 (Happy Time)


Host: Cathy Lin
Assistant Host: James Shi


Topic:
In Step with Pumn CEO Jochen Zeitz
How he brought the sportswear Company back from the brink of bankruptcy


Source:
CNN Interactive English Magazine No.73

[ CNN interview: ] Each week, CNN get to know the business leaders behind the world’s largest companies. CNN’s financial editor, Todd Benjamin, goes one-on-one with Jochen Zeitz, CEO of Puma….

Trendsetting is Puma’s the reason of being. Its focus on sports and fashion has made it one of the world’s most desirable brands. But that hasn’t always been the case. When Chief Executive and Chairman Jochen Zeitz took over in 1993, the company was in financial crisis. He turned it around. Zeitz’s move into business was perhaps a surprising one, given his family’s 400-year-old tradition of studying medicine. CNN financial editor caught up with him at his German headquarters.

The most important thing was to stabilize the company financially, because it was bankrupt on paper. Once you got the company stable, then what become important?

We decided that sport, lifestyle and fashion were three elements that could be mixed together to a very unique formula. And that’s what we did; make Puma a sports-fashion brand when at the times everybody talked about sport, and sport performance and functionality. We said, well it’s about more.

Puma allow people to be creative. Puma set the vision, puma set the strategy, but within that framework puma allow people to be as creative as they want to be. And there’s not an idea that can be crazy enough. Puma always benchmark it and check if puma think it’s in line with what Puma as a brand wants to stand for. But, nurturing creativity, creating creative freedom is important to Puma.


Vocabulary:
1. Trendsetting N. 引導流行
2. Turn …around 使..好轉
3. stabilize V使穩定
4. benchmark V. 以標準檢視
5. in line with….與….一致
6. Stand for 代表; 象徵; 支持


Discussion:

1. Do you think “ Brand” is an important factor when you’re choosing daily commodities? Why or why not?

2. As the case of CEO of Puma bring the company from bankruptcy to getting the money, why he can upside-down this situation? Have you ever fight for some worst situation in your life and finally you won? Share with us.

3. What’s your good way to reverse your bad situation when some of people want to drag you down in your company or life? What’s your way to face the people who treat you bad or never being friendly to you in your company or life?

4. What’s the good way to encourage yourself when you fail in something? Such as the CEO of Puma make the impossible become possible.

5. Have you ever bought Puma’s commodities? How do you feel that? Comparing with other brands such as Nike, which is your prefer?




:lol: :lol: 例會須知 :lol: :lol:
參與例會,請自行列印當週的討論文章並帶至現場,圖示如下:


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:lol: :lol: 請將社團網站,加入我的最愛 :lol: :lol:
http://www.happyforum.org/



台北,每週六 (2005年6月起)
Taipei, Saturday, Weekly
from June, 2005

Place:
viewtopic.php?t=15


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高雄,每月最後一個週日 (2007年4月起)
Kaohsiung, Final Sunday, Monthly
from April, 2007

Place:
viewtopic.php?t=15


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Be Happy,Happier,Happiest in English Happily with Happiness
Nothing is Everything;Everything is Nothing!
murphy10192@yahoo.com.tw
viewtopic.php?t=682
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Murphy Yang
 
文章: 421
註冊時間: 週六 5月 20, 2006 9:23 am
來自: Murphy Yang

文章Jammy » 週二 6月 05, 2007 11:52 pm

20070526, Speaker--Johnney Pu

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20070526, Game Conductor--Nadine Lan

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Jammy
 
文章: 82
註冊時間: 週日 4月 02, 2006 11:43 pm


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